How do you deliver compelling seasonal & tactical campaigns for a brand that lacked clarity and consistency across their entire comms – from promotional offers to menu design and everything in between?

It’s not just the portion sizes at Hungry Horse that are generous, it’s everything they do. So, we developed an overarching comms platform based on that generous spirit – ‘Where Everything Is EPIC’. We then created a range of campaigns that built upon the chain’s ability to deliver more of everything – emotionally, physically, experientially, financially; an experience to be enjoyed, and that makes a return visit an absolute no brainer. The result? Sales – up. First time visits – up. Return visits – up. Average spend per visit – up. And ‘EPIC-ness’ continues to drive all creative comms today.