In the world of health snacking, people crave deliciousness. Their bodies may be temples, but their tastebuds are theme parks. As a new range of moreish, crunchy snacks made from peas, beans, seeds and joy, Nature’s Heart Crunch also deliver one of our 5-a-day. So, how could we get those looking for healthy snacks that don’t taste like petfood to give Crunch a go?

Following the hardships of a global pandemic, this was all about selling precious moments of joy. So, we declared war on boredom by creating a Flavour Fiesta that put snack happiness back into shopping baskets. Alongside print & digital comms, we transformed a double decker bus into a mobile OOH communications and sampling platform and took our taste carnival on tour around the UK. And the result? The fastest growing healthy snack in the UK in 2022 (Source IRI).