How does one of the nation’s favourite snacking brands stay relevant when research was showing that UK consumers had become worryingly dull in their at-home snacking habits?

We created rich media content to support two social-only comms campaigns. The first – ‘Love at First Bite’ – was an imaginative YouTube campaign that gave home cooks the chance to cook delicious, Peperami-inspired dishes for, and win dates with, Anthony Joshua, Maya Jama and Lewis Capaldi.

We then called on Rio Ferdinand, Olly Murs and Joe Swash to roast some of the nation’s most uninspiring & lifeless snack suggestions… and to ‘Ban the Bland’. Via entertaining 6”, 10” & 20” YT ads and rich CGI animation on BVOD (where we weren’t able to leverage our celebs), we directed consumers to freepeperami.com to claim their free Peperami and help them wave bye bye to boring.